1. In what ways does your media use, develop and challenge forms and conventions of real media products?

Our music video took a lot of inspiration from the Kooks videos:

- 'Sofa song' & -'Always where i need to be'

We watched these videos and analysed all the different aspects of the videos, such as effects, shot types, lighting, themes, costume, mise-en-scene and editing.

'Always where I need to be' was a particularly big inspiration for us, we like the city location which was shown in the video by good establishing shots:-

Theirs:-

Ours:-

We thought this was a brilliant way of connoting the urban indie feel that we wanted to achieve, so we included this in our video.

We also liked the hand-held, haphazard shot in 'Sofa song'

Theirs:-

Ours:-

We challenged the ideas in this video in the way that we worked at night time. Both our influence videos were in daylight, but we wanted to work at night because we had ideas about strobes of lighting and the idea that night connoted a more lonely, solitude atmosphere than day time did.

Steve Neale said; "genre consists of instances of repetition and difference", which we have tried to achieve here, we want to use some of the same ideas in our video as our inspirations but make it different so it is enjoyable for the target audience.

Using similar fast paced shots of the traffic throughout gave it a fast paced feel, which is quite a redundant idea.

Print work:-

After researching alternative and indie print texts, I developed my own ideas for my print work.

I found that not all print work has to include the artists themselves, it can be photography or artwork, i found that with this genre, they were photographs of a slightly entropic nature, but keeping in touch with the 'earthy' 'urban' theme of the indie genre. However, it is noted that within the indie genre, the artists do like to be seen with their instruments on print pieces, which i have challenged, because i do not have that on my own. However, in our music video we had our performer carrying his guitar, which uses the idea of the artist carrying the instrument.

Found-

Mine-

As you can see the house styles of each set is quite similar, they are all very dark texts, connoting a mystery haphazard, urban life feel, However the Kooks have used the artists on the covers, whereas i havn't, i did this because i wanted to challenge this idea and have a small level of entropy in my work.

I felt that my print work was a little less creative due to the fact that we had stick to generic advert and digipak conventions so that it was recognised as a marketing product:-

These conventions include,

Barcode

Record Label

Copyright details and

Track listings