2. How effective is the combination of your main product and ancillary texts?

We had to create a promotional package that contained our music Video, along with two print tasks a Digi-pak and Magazinne article.

These two texts had to have a coherent house style that worked with our audience.

I placed my two print designs on facebook and asked:-

Are they Coherent?

Do they link well together?

Do the Styles match?

My feeback was:-

'I feel these are extremely coherent designs, combining the tones from the flames with similar hues within the headlight blurs. The black background as well as the bold, open centre sans serif font appear in both designs, forming a coherent package. and similar but varied images of the flame are shown throughout. My only criticism concerning house styles is that this focal image flame does not appear in the video text (as far as i can remember). Otherwise, awesome.'

' only criticism, not 100% on the line that says "W*ith* exclusive bonus track" - colours and font blend a little making it hard to read. Coherent style throughout, but achieved by repetition of a single image, even from different shots seems a little jarring but i dont have any frame of reference, just mah opinion. Looks ok though, wouldn't be out of place as album art.'

From this feedback I found that the criticism was only do with the repetition of a very similar image and that this image didn't appear in the video.

Overall I think I was successful in making my package coherent and continued a good house style throughout, my only criticism would be that I would link it slightly more to the video.

Video:-

Overall , after analysing all my tasks, i found that there are elements of coherency throughout all three.

Such as the dark night time feel, and the use of blacks, and the lighting created by cars or other objects.

If i were to do this again, i would make sure there was more of a coherent link between my video and print tasks because i feel that is one area where i lacked.